A Casa de Moda italiana, PRADA volta a fazer parceria com o mundo do Cinema. Desta vez o protagonista da Campanha Outono/Inverno 2017 é o realizador Pedro Almodóvar.
O filme e as fotografias são da autoria de Willy Vanderperre e a música do vídeo é de Mica Levi & Oliver Coates. O título da Campanha é Auteur.
Sobre a escolha de Almodóvar, a PRADA explica no comunicado oficial: "One of the few remaining auteurs in contemporary filmmaking, the cult Spanish director Pedro Almodóvar is universally celebrated for his unmistakable creative imprint, distinct aesthetic and unique, ‘Almodóvariano’ point of view. He is the ideal protagonist to star in the new chapter of 365, showcasing the Fall/Winter 2017 Prada menswear collection. He is an embodiment of iconoclasm, across all disciplines. Shown uncharacteristically centre-stage, Almodóvar is framed in a series of widescreen shots amongst the idealised interior that formed the backdrop to Prada’s Fall/Winter 2017 shows. Photographed by Willy Vanderperre, each image is loaded with an implied narrative, its own backstory. The resulting visuals play out like stills from a film that has never been made".
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