Sofia Coppola + GAP

Depois da colaboração da marca com David Fincher, a GAP encomendou a Sofia Coppola a realização de quatro anúncios.
A campanha tem a tagline Dress normal e encoraja as pessoas a serem elas próprias.


You don't have to get them to give them Gap
Dress Normal.
Música I’m Not Ready for Love | The Promise

For families of all stripes. You don't have to get them to give them Gap.
Dress Normal.
Música: I Got Stripes | Johnny Cash

You don't have to get him to give him Gap.
Dress Normal.

Música: Cry | Johnnie Ray

You don't have to get her to give her Gap.
Dress Normal.
Música: Deep Down | Hazel and the Jolly Boys